ever heard of an i-trailer(tm)? until yesterday, neither had i.
in this tech-savvy pop culture world, where your new smart phone suddenly becomes old and out-dated before you have a chance to program your favorite mobile updates into the punch pad, it's not at all surprising that the film industry has had to find a new and more inventive method for keeping impatient audiences happily entertained long before we march obediently into the theaters. the new sci-fi meets old west epic 'Cowboys & Aliens' opens to audiences this friday, july 29th and i am but one one-thousandth of a fraction of the number of eager movie lovers who are counting pennies so that we can snag a seat in a local movie house. during the course of my daily rss trolling, i came across a new trailer for the flick. new trailer? for a film opening in less than a week? surprisingly, the answer is yes, and here's the quick scoop on what's up with that. an i-trailer(tm) is simply what is sounds like...an interactive method for attention deficit movie-goers such as myself to get an in-depth and eye-catching glimpse inside of a film way before the dvd with bonus features goes on sale. the interactive trailer for 'Cowboys & Aliens', which i literally stumbled upon, is actually quite cool. simply hover your mouse anywhere over the viewing screen and icons for sharing, movie info, and other intriguing features pop-up for you to play with. check it out below via @yahoomovies and see you on friday!
